Building Wrap
Design: Dylan Wicklund

Bus Wrap
Design: Dylan Wicklund

Annual Report Video
Art Direction: Dylan Wicklund
Edit: Peter Davidson
Production: WGU Studios

WGU celebrated its 25th Anniversary in style. I was tapped to create a building wrap that announced to all of the Salt Lake City valley that they were doubling down on the service model that got them to 25 years, “A Tradition of Breaking Tradition.”

In addition to the building wrap, WGU took the party on the road with a fully kitted out and remodeled bus. I created the bus wrap design that traveled to 24 events and over 11,000 miles on U.S. highways to celebrate WGU’s 25 years of higher education innovation. At each stop, WGU connected with future students, cultivated donor interest, and deepened local and national partnerships.

But the party didn’t stop there. To expand the reach of WGU’s mission, I coordinated and art directed their annual update in video form. The 15 minute video featuring WGU’s CEO and executives helped drive 29,000 visits to their annual report landing page.